---
title: Content Schedule
description: A content schedule sets when each playlist plays on a screen, by date, time and day of the week, so the right message shows at the right time.
type: glossary
term: Content schedule
category: content
shortDefinition: A content schedule sets when each playlist plays on a screen, by date range, time of day and day of the week. Screens switch automatically at the scheduled times, so nobody has to change content by hand.
seeAlso:
  - Dayparting
  - Playlist
  - Digital signage CMS
visual: schedule
inLoopvew:
  text: Loopvew schedules content by date, time and day, including recurring schedules.
  label: Schedule content by time of day
  href: /how-to/schedule-content-by-time-of-day
---

Scheduling is what turns a screen from a slideshow into a sign that is always relevant.

## Common patterns

- **Recurring weekly schedules.** Weekday and weekend content.
- **Date ranges.** Campaigns that start and end on their own.
- **Dayparts.** Breakfast, lunch and evening menus.
- **Screen on/off.** Powering displays down outside opening hours, on devices that support it.