---
title: Dayparting
description: Dayparting means showing different content at different times of day, such as breakfast, lunch and dinner menus.
type: glossary
term: Dayparting
category: content
shortDefinition: Dayparting means splitting the day into time slots (dayparts) and showing different content in each, such as a breakfast menu in the morning and a dinner menu at night. The screens switch automatically on schedule.
seeAlso:
  - Content schedule
  - Digital menu board
  - Playlist
visual: schedule
inLoopvew:
  text: Loopvew swaps playlists by time of day on the schedule you set.
  label: Digital menu boards
  href: /solutions/use-cases/menu-boards
---

Dayparting is the reason signage beats print in restaurants: the same screen sells coffee at 8 am and dessert at 8 pm.

## Examples

- **Restaurants.** Breakfast, lunch, dinner and late-night menus.
- **Retail.** Commuter offers in the morning, family promotions at the weekend.
- **Offices.** Welcome messages in the morning, KPIs during the day.