---
title: Digital Menu Board
description: A digital menu board is a screen that shows a restaurant's menu, prices and promotions, updated centrally instead of reprinted.
type: glossary
term: Digital menu board
category: content
shortDefinition: A digital menu board is a screen, or set of screens, that shows a restaurant's menu, prices and promotions. Updates are made once in the CMS and appear on every board, and menus can change automatically by time of day.
seeAlso:
  - Dayparting
  - Portrait mode
  - Content schedule
visual: promo
inLoopvew:
  text: Loopvew runs menu boards with dayparts, price updates and offline playback.
  label: Create a digital menu board
  href: /how-to/create-a-digital-menu-board
---

Menu boards are the most common signage use case in food service, and usually the first to pay for themselves.

## Why it matters

- **Prices stay consistent** across every location.
- **Dayparts run themselves**, with no staff swapping screens.
- **Upsells land at the point of decision**: combos, add-ons and desserts.
- **No reprinting** for seasonal changes or sold-out items.