---
title: DOOH (Digital Out-of-Home)
description: DOOH, or digital out-of-home, is advertising shown on digital screens in public places such as malls, transit and streets.
type: glossary
term: DOOH
category: operations
shortDefinition: DOOH (digital out-of-home) is advertising shown on digital screens in public places, such as malls, transit stations, airports and roadside billboards. Unlike print billboards, campaigns can change by time, location or audience.
seeAlso:
  - Digital signage
  - Content schedule
  - Nit
visual: outdoor
---

DOOH is digital signage used as an advertising medium: screen owners sell airtime to brands.

## How it differs from in-store signage

- **Audience.** DOOH reaches the general public; in-store signage speaks to customers already inside.
- **Business model.** DOOH screen owners earn from selling ad slots.
- **Hardware.** Outdoor DOOH needs high-brightness, weather-rated displays.