---
title: Portrait Mode
description: Portrait mode means mounting and running a screen vertically, taller than it is wide, as used for menu boards, totems and wayfinding.
type: glossary
term: Portrait mode
category: display
shortDefinition: Portrait mode means running a screen vertically, taller than it is wide (usually 9:16). It suits menu boards, entrance totems, wayfinding and anything read top to bottom, and it needs content designed for the vertical format.
seeAlso:
  - Aspect ratio
  - Digital menu board
  - Wayfinding
visual: rotate
inLoopvew:
  text: Loopvew players support portrait, landscape and rotated screens.
  label: Set up a portrait screen
  href: /how-to/set-up-a-portrait-screen
---

A vertical screen stands out in a space full of landscape TVs, and it mirrors how people already read phones.

## Why it matters

- **Check the display.** Some consumer TVs aren't rated for vertical mounting, which can affect cooling and warranty. Commercial displays usually state portrait support.
- **Rotate in software, not just on the wall.** The player must output a portrait image, or content appears sideways.
- **Design for the format.** Stack information vertically: headline, image, detail, call to action.