Glossary · Deployment & operations
DOOH (Digital Out-of-Home)
DOOH (digital out-of-home) is advertising shown on digital screens in public places, such as malls, transit stations, airports and roadside billboards. Unlike print billboards, campaigns can change by time, location or audience.
DOOH, explained
DOOH is digital signage used as an advertising medium: screen owners sell airtime to brands.
How it differs from in-store signage
- Audience. DOOH reaches the general public; in-store signage speaks to customers already inside.
- Business model. DOOH screen owners earn from selling ad slots.
- Hardware. Outdoor DOOH needs high-brightness, weather-rated displays.
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