Glossary · Screens & display
Portrait Mode
Portrait mode means running a screen vertically, taller than it is wide (usually 9:16). It suits menu boards, entrance totems, wayfinding and anything read top to bottom, and it needs content designed for the vertical format.
Portrait mode, explained
A vertical screen stands out in a space full of landscape TVs, and it mirrors how people already read phones.
Why it matters
- Check the display. Some consumer TVs aren’t rated for vertical mounting, which can affect cooling and warranty. Commercial displays usually state portrait support.
- Rotate in software, not just on the wall. The player must output a portrait image, or content appears sideways.
- Design for the format. Stack information vertically: headline, image, detail, call to action.
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